A Case Study of a Campaign that Reached 50 Million+ of Our Audience


In one of our interesting brand collaborations, we got to work with Amrutanjan. When the medicare brand approached us with a need to maximize reach and engagement, we designed and implemented a unique campaign for the brand to reach its audience.

This is how we did it?

To reach a massive audience, we designed and implemented a pan-India BTL campaign using its pain relief products, interact and engage personally with its target audience.

To use its pain relief products, we chose venues like IT Parks, Marathons events and major pilgrimage spots like Amarnath, Kedarnath, Tiruvannamalai, Sabari Malai and Kasi Viswanath where people with physical discomforts can be easily spotted.

At all the spots we designated, our promoters engaged with each of our audience personally through learning and tending to their physical discomforts.

The BTL campaign executed pan India, reached over 50 million people and engaged with 2 million and more of the target audience.

To make this campaign successful, we needed to identify the right platforms and audiences. We started with researching our target audience and identifying what they like to experience. This helped us decide on our strategy for the BTL campaign.

And, with this we delivered better results than expected by reaching over 50 million+ people in just over a few months of the campaign!

Terms and Conditions

  • Tickets once booked cannot be exchanged or refunded.
  • We recommend that you arrive at-least 30 minutes prior at the venue for a seamless entry.
  • It is mandatory to follow social distancing.
  • Kindly refrain from buying tickets incase of any sickness or symptoms.
  • Unlawful resale (or attempted unlawful resale) of a ticket would lead to seizure or cancellation of that ticket without refund or other compensation.
  • Rights of admission reserved.
  • These terms and conditions are subject to change from time to time at the discretion of the organizer.
  • As per the State Government Guidelines, in order to enter the event, it is mandatory to be fully vaccinated.

Privacy Policy

Our management respects your privacy. All ACTC Events personnel processing Personal Information are obliged to keep such information strictly confidential.We collect both personal and non-personal information. The management will only collect such personal information that is necessary for the functioning of the event.

Management Events will process your Personal Information to provide customer service and other services at your request, to send you information, including confirmations, invoices, and other communications, as well as communicate with you about promotions and other news about services offered by ACTC Studio.

ACTC Events commits to adhere to the applicable laws and regulations pertaining to the processing of Personal Information, as well as to process Personal Information in compliance with good processing practices.

Refund Policy

Refunds will only be provided in the case of cancellation of the event due to weather conditions or due to company decisions. Refunds will not be provided if the event is postponed. 

successfully registered

Kindly carry your corporate ID for the screening. It will be verified at the venue.

Let us help you get your project started.

Call Us

Send an Email