Organic Growth in Social Media: FACT OR MYTH?

If you, like me, often go into these rabbit holes on the internet and the vortex of social media, you would have seen that the frequency of getting sponsored reels on your feed has drastically increased. In the majority of these platforms, Instagram, Facebook, LinkedIn, or Snapchat, – it’s become a tacit acknowledgement of these advertisements.

It seems that almost every creator and business owner and brands have started to promote their posts to increase reach and visibility. It’s become normalized. A tribute to the algorithm gods and they will make you famous. We are not here to debate about the conscience of paying for views or follows, but the looming question remains.

Is paid promotions the only way to gain virality?

Not really. With efficient formulas and strategies, organic growth is not only possible, but a successful endeavor. Let’s dive into the blog and look through some strategies you can employ to increase your social media visibility and reach.

What is Organic Growth and its benefits over paid advertising?

Organic growth of a brand involves the natural evolution of a social media page – the increase in followers and visibility without the usage of paid boosts or advertisements.

What are the benefits of organically developing a brand?

It creates an authentic community. You connect with the followers and establish a connection and engage with them. This creates an active following.

With an active community, you can get prompt feedback from your customers. This can help your brand evolve in effective methods.

Organic growth ensures revenue growth. Your gained followers will be actually interested in your brand, product and service. Paid promotions do not guarantee your revenue growth.

Let’s stick to the basics. For a social media page to grow organically, there are certain thumb rules to be followed.

Consistency

Posting content frequently on a scheduled basis will activate the algorithm to push your content to more users.

Creative Content

Your content must be of high-quality and value adding to the user. High resolution creatives and images build trust and attract potential customers. Relatable and funny captions will catch more eyes and draw attention.

Keeping up with the trends

There will constantly be a trending concept, audio, or meme, that could be the key to your virality. Adding customized twists to the trend and keeping up is an excellent way to post consistently.

Studying your Insights

Reading your insights is the key to the hearts of your audience. Note the views, likes, engagement, shares, and saves. This will help you understand the minds of your followers and their preferences. Leaning towards the high performing content will boost your growth.

Organic growth fuels lasting connections. Stick to the basics, and watch your brand thrive!

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