Where to Sell? Whom to Market?- Understanding  the Target Audience


Where Do We Begin?

If you are an aspiring businessman or woman you might wonder about how and where to market your product. Take a moment to recollect all the successful brands and business ventures. For instance, take a look at the advertisements done by Nestle for Maggie noodles. In their advertisements, they give space for all kinds of target audiences. 

Let me make it simple, Maggie became a household name for all Indians due to their right marketing strategies. They have various target audiences. This includes college students, bachelors, nuclear families, and families settled in the city space. They know their market and make strategies targeting that particular audience. They targeted the crowd that has a fast life and needs instant solutions. Maggies became the single term for a late-night hunger and a quick dinner. 

Similarly, focusing and learning about the target audience can bring in more business and thereby success. ACTC Studio offers end-to-end branding and marketing solutions. The expert hands here have a humongous amount of experience in the field of digital marketing. We can design the best and most effective strategies for success. 

What is Target Audience? 

Your possible buyers are your target audience. It is the specific group of people who will probably purchase and use your product or service. The target audience can be dictated by 

  • age
  • class 
  • culture
  •  location  
  • interest 
  • gender
  • employment
  • income
  • behavior 

The first and foremost step in marketing is to identify one’s target audience.  

For example, according to a publisher of an English children’s magazine, the kids between the age group of 5 to 16 studying in English medium schools in the city and the village across all boards will become the target audience. 

Why Know your Target Audience? 

Let me pinpoint the benefits of knowing the target audience: 

1.Make the right marketing strategies and plans. 

It will help one create a specific and focused marketing plan across all mediums. It will help reduce the loss created by marketing in the wrong places. 

2.Choosing the right medium.

Knowing one’s target audience will enable the strategist to select the right medium to market. This includes mediums such as Instagram. Facebook, YouTube, Pinterest, magazines, newspapers, radio, etc. 

How to go about the Strategies? 

There are various ways and methods to understand the target audiences and their requirements. 

Google Analytics

Google Analytics is an extremely important tool to observe and understand the demographic details of the target audiences. This will give a better understanding of the success and working of the marketing strategies. 


Creating blogs for customer readership will act as a good reminder to know your users and buyers. It will keep the target in place and help from deviation. 

Creating content that helps the views/customers will keep them in the loop and help them understand your business more. It also becomes the brand’s identity. 

Social Media Analytics

Social media analytics is vital for the survival of any business in the current times. Social media analytics will help you understand the nature of the people engaging in your posts. This helps identify and keep track of the interested audience. 

Apply these!

Too overwhelming? Our experts at ACTC Studio offer foolproof content and marketing strategies to boost your business and reap success. We have been helping businesses beef up their profits with the right set of tools and marketing strategies. Reach out to us to learn and take that bold step into profitable returns. 

We take time and effort to understand your target audience in depth. Then, we offer you well-researched and sure-shot ideas and marketing strategies for your business. 

Contact Our Team Today!

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