What is BTL Marketing?
Below the Line (BTL) Marketing is a marketing technique through which advertisement and marketing are done through different channels other than TV, radio, or newspaper. It is completely different from Above the Line (ATL) marketing which is for a mass appeal. BTL is done for a specific group of customers.
Popular mediums of BTL Marketing:
Billboards and Banners
Direct Mail Campaigns
Point of Sales
Event Sponsorship
Trade Shows
Pamphlets
ACTC Studio is India’s best BTL marketing company. We learn the target audience and customize BTL marketing to get the maximum ROI. Let us now look at why BTL marketing is needed for your business.
Why BTL Marketing?
BTL marketing is done to achieve sales through personalized marketing. BTL marketing is a cost-effective marketing campaign that can be done for a specific target audience. Therefore it has a lot of benefits when done right. BTL marketing also helps in creating better sales and it is easy to measure, unlike ATL (Above the Line) marketing.
Let us look at some of the reasons why you must do BTL marketing.
1.To Generate Brand Awareness.
BTL marketing helps in creating brand awareness. By putting your brand in an exhibition you are creating brand awareness.
2.To Reach Out to the Target audience
BTL marketing facilitates one to reach their target audiences. It is a more direct and easy method to reach your target audience.
3.To Enhances Brand visibility
BTL marketing helps in increasing brand visibility. Through billboards and banners, one can become a familiar face or name.
4.To Build Brand Credibility
By putting yourself out through BTL marketing it is easier to increase brand credibility. This is particularly achieved through exhibitions and through direct mail.
5.Increased ROI
In BTL marketing the Return of Investment (ROI) is higher compared to the rest. It is easier to calculate and receive ROI in BTL marketing. Therefore, one can be specific and expect the average sales and returns in BTL marketing.
Being the best BTL marketing company in India is based in Chennai, ACTC Studio is capable of conducting on-ground BTL marketing across the nation. We take pride in our successful campaigns that help to bring out the maximum return to the brand.
Let us now look at various ways through which one can do successful BTL marketing.
How to conduct BTL Marketing?
BTL marketing can be done in many ways. Let us take a closer look at three popular ways: direct marketing, direct mail and exhibitions.
Direct Marketing
As the word suggests direct marketing is when marketing and advertising is done directly to the customer. You might have received multiple calls from banks, matrimonial sites, educational centers and other service centers where they directly communicate to you about their sales and offers. This is an example of direct marketing.
Mails
Are you tired of your inbox getting filled up with marketing emails? This is the use of the BTL marketing technique. This helps business owners to reach out to customers directly in their inboxes. This is also a cost-effective marketing process.
Exhibitions
Exhibiting your business or service at the right place can help in building a stronger connection with the customers. This is a place from which one can get direct customer feedback and requirements. This is also the right place to launch a new product or service. Exhibitions also help the owners and customers to have an interactive arena. It also helps in creating immediate sales and returns. So next time do not shy away from these exhibitions, grab the opportunity.
ACTC Studio is India’s leading BTL marketing company. We have successfully completed all India BTL campaigns for national and international brands. We can help you understand the scope and other possibilities of BTL marketing for your business and brand.
Conclusion
BTL marketing is extremely important and the best cost-effective way of marketing. ACTC Studio, India’s best BTL marketing company, is skilled in conducting the right BTL marketing service for your specific brand. We help you understand your target audience and offer you the right and most effective marketing techniques. Reach out to us to brighten the future of your brand or service.
